Eating healthy is easy and delicious, or at least it is at BALNCE — a new scientific, nutritional balanced-eating food concept in Melbourne.

Drawing from the idea of ‘scientifically portioned food’, the brand reflects the balance of portion, and takes inspiration from the chemical formula scientists use to express information about the proportions of atoms. Connecting the different food groups expresses one of the brands main anchor points of nutritional science and portion control. 

Completed at
BrandWorks — 2014   *Project pitch

Art Director
Fiona Gillmore



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