Bao Bao is a contemporary Asian food concept for a Western market, with noodles made freshly on site and a steamy Asian twist on sliders. The concept is fun and accessible, incorporating a bright and fresh aesthetic with just a few pops of colour, balanced out with clean and sharp lines inspired by sudoku grids to keep the brand refined and modern. The strokes of the A on the logo are reminiscent of bamboo steamers used for cooking the bao.

Completed at
BrandWorks — 2014   *Project pitch

Art Director
Fiona Gillmore



About  Behance  Linkedin

For freelance and collaboration work opportunities, please get in touch

© Copyright 2015 marcel-lyna