Bao Bao is a contemporary Asian food concept for a Western market, with noodles made freshly on site and a steamy Asian twist on sliders. The concept is fun and accessible, incorporating a bright and fresh aesthetic with just a few pops of colour, balanced out with clean and sharp lines inspired by sudoku grids to keep the brand refined and modern. The strokes of the A on the logo are reminiscent of bamboo steamers used for cooking the bao.

Completed at
BrandWorks — 2014   *Project pitch
 

Art Director
Fiona Gillmore

Designer
Marcellyna

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For freelance and collaboration work opportunities, please get in touch  marcellyna.citra@gmail.com

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