A vibrant, warm and the most authentic chai stall in Melbourne. The identity takes cue on the well renown colourful chai stalls (or chai wallahs), scattered across India’s many little lanes. Bright and energetic colour palette, hand-painted illustration and a worn-out look are adapted to recreate this old school feeling to the brand, feel like it’s from the streets of India. Original Chai Co. brings back the childhood memories of that comforting chai.

Completed in
— 2015
 

Designer
Marcellyna

Drawing by
Nani Puspasari

 

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For freelance and collaboration work opportunities, please get in touch  marcellyna.citra@gmail.com

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