Situated in Shanghai, The Pho Store serves up a well-loved Vietnamese traditional soup in a playful, fun and contemporary setting. As the store is located in China it needed to standout in a diverse and rapidly expanding fast casual market. The brief was to design a brand and store that was lively and a bit offbeat. Inspired by pop art movement and the kitsch mash up of colour and pattern found in everyday Vietnamese life we decided to take this concept and amplify it.

Completed at
BrandWorks — 2014

Art Director
Fiona Gillmore


Jyotsana Gill & Aaron Anderson



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